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Why Caring.com?

Significant reach

Caring.com is the leading online destination for family caregivers, with more than three million caregivers visiting each month.

  • 76% of Caring.com registered users are female.
  • 76% are between the ages of 40 and 69.
  • 66% have a college education.
  • 66% use Caring.com to research their own challenges in addition to those of their loved ones.

Top conditions among caregivers: arthritis, chronic pain, depression, diabetes, high blood pressure, and high cholesterol.

Significant influence

  • More than 40 million Americans are caring for adult family members.
  • 70% of caregivers have searched for health information online in the last year for their loved ones, who often are not online themselves.
  • 80% of caregivers discuss treatment options with their loved ones' doctors, according to geriatrician Dr. Leslie Kernisan.
  • 75% of caregivers grocery shop for their loved ones, and 64% manage their loved ones' finances.

Top conditions of loved ones include: Alzheimer's, arthritis, chronic pain, COPD, depression, diabetes, heart disease, high blood pressure, high cholesterol, incontinence, overactive bladder, and stroke.

Source: Caring.com Research, 2011

Advertising Opportunities

Increase the visibility of your brand Advertise on Caring.com

Reach family caregivers as influencers for their loved ones and as important buyers themselves. From integrated solutions to targeted campaigns, we can customize an advertising package that works for you.

Learn how by contacting Katie Roper at (866)824-9209 or
Katie at Caring.com.    See Our Ad Specs >

Increase the visibility of your brand Advertise on Caring.com

Increasing numbers of caregivers are searching online for senior living facilities.

Ensure that they can find yours by listing in our Senior Living Directory. Get Listed >

Get senior services marketing tips on the Caring.com Providers Blog >

Case Studies

Learn how advertising on Caring.com helped these companies reach their marketing and branding goals.

  • Pharmaceutical


    • Client Goals

      Increase brand awareness among
      caregivers of Alzheimer’s patients

      Generate interest and encourage
      caregivers to ask patients’ doctors
      about prescribing it

    • Caring.com Strategy

      Run ads in contextually relevant

      Extend reach with interest targeting

      Reach engaged caregivers in order to maximize performance with
      interactive support tools post-click

    • Results

      Exceeded client’s expectations and
      led to an expanded renewal

      Custom prestitial performed 8x better than industry average for Pharma

      Brand lift 91%

  • Pharmaceutical


    • Client Goals

      Condition Awareness

      Web site visits

      Encourage doctor-patient discussion
      via downloadable guide

    • Caring.com Strategy

      Topic center takeover

      Home Page Roadblocks

    • Results

      Click rates 400%-500% of site pharmaceutical baseline

  • Consumer Packaged Goods

    Senior Nutrition

    • Client Goals

      Increase awareness

      Increase purchase intent and sales
      Expand CRM database

    • Caring.com Strategy

      Topic center takeover “Just for You”
      Create banners that offer free sample
      and coupon

    • Results

      Highest monthly sales at e-tail partner
      1,500 requests for caregiver sample
      1,500 additional email addresses for CRM

      Demonstratable increate in brand awareness & purchase intent.

  • In-home Care for Seniors

    Endemic Elder Care

    • Client Goals

      Awareness of service availability
      Brand differentiation vs. competition
      Searches for local care providers

    • Caring.com Strategy

      Topic center takeover for “Home

      Targeted directory-oriented
      advertisements for local franchises

    • Results

      Click rates .3-.9%
      Video ads drove highly qualified
      leads, resulting in an average of 4
      PV and 5.5 minutes spent on their

      Purchase intent lift 62%
      Brand lift 103%

Join other advertisers on Caring.com

  • Genworth
  • Home_instead
  • Phizer
  • Right_home
  • Uhcare
  • Walgreeus