Why Caring.com?

Significant reach

Caring.com is the leading online destination for family caregivers, with more than three million caregivers visiting each month.

  • 76% of Caring.com registered users are female.
  • 76% are between the ages of 40 and 69.
  • 66% have a college education.
  • 66% use Caring.com to research their own challenges in addition to those of their loved ones.

Top conditions among caregivers: arthritis, chronic pain, depression, diabetes, high blood pressure, and high cholesterol.

Significant influence

  • More than 40 million Americans are caring for adult family members."
  • 70% of caregivers have searched for health information online in the last year for their loved ones, who often are not online themselves."
  • 80% of caregivers discuss treatment options with their loved ones' doctors, according to geriatrician Dr. Leslie Kernisan.
  • 75% of caregivers grocery shop for their loved ones, and 64% manage their loved ones' finances.

Top conditions of loved ones include: Alzheimer's, arthritis, chronic pain, COPD, depression, diabetes, heart disease, high blood pressure, high cholesterol, incontinence, overactive bladder, and stroke.

Source: Caring.com Research, 2011

Advertising Opportunities

Increase the visibility of your brand: Advertise on Caring.com

  • Reach family caregivers as influencers for their loved ones and as important buyers themselves. From integrated solutions to targeted campaigns, we can customize an advertising package that works for you.
  • Learn how by contacting Victoria Leong-Ping at (866)824-9209 or Vicky at Caring.com
  • Increasing numbers of caregivers are searching online for senior living facilities.
  • Ensure that they can find yours by listing in our Senior Living Directory. Get Listed.
  • Get senior services marketing tips on the Caring.com Providers Blog

Case Studies

Learn how advertising on Caring.com helped these companies reach their marketing and branding goals.



Client Goals

  • Increase brand awareness among caregivers of Alzheimer’s patients
  • Generate interest and encourage caregivers to ask patients’ doctors about prescribing it

Caring.com Strategy

  • Run ads in contextually relevant areas
  • Extend reach with interest targeting
  • Reach engaged caregivers in order to maximize performance with interactive support tools post-click


Exceeded client’s expectations and led to an expanded renewal

Custom prestitial performed 8x better than industry average for Pharma

Brand lift 91%



Client Goals

  • Condition Awareness
  • Web site visits
  • Encourage doctor-patient discussion via downloadable guide

Caring.com Strategy

  • Topic center takeover
  • Home Page Roadblocks


Click rates 400%-500% of site pharmaceutical baseline

Consumer Packaged Goods

Senior Nutrition

Client Goals

  • Increase awareness
  • Increase purchase intent and sales Expand CRM database

Caring.com Strategy

Topic center takeover “Just for You” Create banners that offer free sample and coupon


Highest monthly sales at e-tail partner 1,500 requests for caregiver sample package 1,500 additional email addresses for CRM

Demonstratable increate in brand awareness & purchase intent.

In-home Care for Seniors

Endemic Elder Care

Client Goals

Awareness of service availability Brand differentiation vs. competition Searches for local care providers

Caring.com Strategy

  • Topic center takeover for “Home Care”
  • Targeted directory-oriented advertisements for local franchises


Click rates .3-.9% Video ads drove highly qualified leads, resulting in an average of 4 PV and 5.5 minutes spent on their site

Purchase intent lift 62% Brand lift 103%

Join other advertisers on Caring.com

  • Genworth
  • Home instead
  • Phizer
  • Right home
  • Uhcare
  • Walgreeus