Reviews Help Seniors Make Informed Decisions
Firsthand reviews provide immense value to seniors and their families with similar needs and preferences as they navigate their search for senior living and care. We host the longest-running, highest-integrity senior living reviews program on the web, all to ensure families make the best and most informed choice possible for their loved ones.Â
375,000+ Authentic Reviews of Senior Living and Care Providers
Caring publishes firsthand reviews from seniors and their families about communities and providers that are positive, negative and in-between and meet our guidelines — because it’s important that you can trust the resources we provide as you decide about a senior’s new home or caregiver. You can add your review of any senior living community or senior care agency in the U.S.
Reviews Help Boost Confidence in Your Choice
 We’ve heard from seniors and their families about the importance of learning from people just like them who have taken a tour, moved into a community, or used a senior care agency. With this in mind, we ensure reviews on our site are relevant and provide a range of authentic feedback to support the search and selection process.
"I feel so fortunate to have found this agency on Caring.com...I'm usually really skeptical when reading reviews online but after reading all the positive reviews about the agency owner, I decided to hear what he had to say along with a few other agencies listed here on Caring.com."
TheKindallFamily
Customer of in-home care agency
Caring Stars and Our Reviews
The nationally-recognized Caring Stars program — originally launched in 2012 as the first of its kind in the senior living industry — uses real reviews from seniors and their families to spotlight senior living communities and senior care agencies with consistently exceptional ratings and recent praise, while also meeting other strict quality criteria for this service excellence award.
Understanding Customer Ratings and Reviews
Our Focus on Review Integrity
While Caring.com has no duty to monitor what is posted, we uphold the high integrity of our consumers-only reviews program by having a team of highly trained, industry-knowledgeable and skilled review processors. Our team reads every review submission and publishes only those reviews that meet the guidelines, which are the same for all reviews of all ratings. We also use modern and proprietary technologies to support our team’s analysis and confirmation of review submissions, to avoid publishing conflict-of-interest, inauthentic or otherwise invalid reviews.
We’re focused on publishing real reviews from real seniors and their families who currently or recently used the services of senior living communities and senior care agencies. In addition to the scrutiny we give to online review submissions, we partner with organizations like Home Care Pulse to collect verified senior care client reviews by phone, with thousands submitted monthly. We also collect reviews via recorded phone conversations with individuals we’ve referred to senior living communities and senior care agencies. And our expert review collection agents take phone reviews from communities’ or agencies’ customers via our award-winning Review Call-in Line, too.
We don’t accept payment for publishing or removing reviews, and we proactively and strongly discourage illegal reviews practices, such as those documented in the Consumer Review Fairness Act. If there is a review on our website that you think violates our guidelines, or you’ve been offered compensation or other financial incentive to post or remove a review on our website, please contact reviews@caring.com so that we may follow up accordingly.
About the Star Ratings
When submitting a review, a senior or their family member selects a star rating to score the overall quality of the services they received from a senior living community, senior care agency, or nursing home. The rating scale on Caring.com is 1 to 5 stars, with 5 being the highest possible rating.
For those reviewing senior living communities, we also provide additional, optional ratings that senior residents and their families may submit, including their ratings for the food, activities, staff and more.
For both types of ratings — the overall rating on each individual review and the optional additional-category ratings, we display a rating average from across all published reviews, all dates on the service provider’s profile page. This is a true mathematical average of the published consumer ratings on the page, is updated with each published review addition or subtraction, and is not manipulated or scored by Caring.