is the leading online destination for those seeking information and support as they care for aging parents, spouses, and other loved ones.

More than 40 million people in the United States care for someone over age 50, yet most have little preparation or experience when they begin their caregiving journey.

To make that journey a little easier, we provide personal, one-on-one guidance with a Family Advisor, thousands of original articles, helpful tools, comprehensive Senior Living and Senior Care directories, and the collective wisdom of an involved community.’s carefully researched and expert-reviewed content includes advice from a team of more than 50 trusted leaders in geriatric medicine, law, finance, housing, and other key areas of healthcare and eldercare.

Our seasoned management team, editors, and technical staff have decades of experience producing award-winning health and family media. But perhaps more important, nearly all of us have firsthand experience as caregivers. We know well the role’s practical challenges as well as its emotional ones. And we’re dedicated to guiding a fast-growing population of new caregivers through both.

Editorial and Advertising Policy

As part of our mission to provide caregivers with expert, trustworthy content, we keep a strict separation between advertising and editorial content. We do not allow advertisers to influence editorial content or consumer reviews. We know that being objective and earning consumers’ trust is critical for our business. makes money from paid advertisements, enhanced senior living and in-home care directory listings, senior living and home care referrals and emails from advertisers.