Here at, we offer free, expert help to families coping with the many challenges of caring for an aging loved one. We value the trust you place in us to help you in your caregiving journey, so we’d like to explain how we make money to pay for the resources we provide. revenue comes from two main sources: 1) referrals to senior care providers, and 2) ads. Income from these sources gives us the ability to offer a wide range of caregiving resources to our users, such as local directories of senior care services, all for free.

Read on for more details.

Senior Care Referrals

One of the resources we provide is a free senior care referral service, staffed by our team of knowledgeable Family Advisors. You can reach this service by calling our toll-free phone number 1-800-973-1540 or filling out a form when you browse our nationwide senior care directory. Senior care providers don’t pay to be listed in the directory, so you can be sure our directory is comprehensive.

When you speak with a Family Advisor, she or he will connect you with senior care providers in your area who are within your price range and reviewed by other consumers. Some of these providers pay us a referral fee when a family hires them or moves into their community, in states that allow such payments. Others pay us if we send them your name and contact information, regardless of whether you start care. Still others pay an annual subscription fee to get enhanced features on their directory listing, such as additional photos or an option for people to schedule tours.

Whether a senior care provider pays us or not, we’re committed to connecting you with the best providers in your area. Our service will always be free for consumers. Your needs come first, so our Family Advisors will always take the time to understand the type of care you need and your budget level before referring providers that can meet your needs. That’s why more than 9 out of 10 people who use say they’re satisfied with our service.

A word of caution: We do not vet the senior care providers in our directory. Instead we rely on families to provide helpful reviews based upon their experience with the provider. So be sure to do your homework about any provider — read reviews from other families, go on tours, and interview extensively to make sure that a provider is the right fit for your loved one’s needs.


Another way we make money is through ads. If you visit, you may see ads on our webpages.

And if you’ve opted to receive emails from us, you may also see ads in our email newsletters. Occasionally, you may receive special email messages from sent on behalf of our partners.

We hope you’ve found this information helpful. From the whole team at, thank you for using our services. If you’ve found our website useful, would you help us spread the word to other caregivers and families? You’re there for your loved ones, we are here for you.