Reach Millions of Baby Boomers

“Caring.com has been my lifeline during a difficult period of my life and my father’s.”

— Mary, Portland, OR

Contact Caring.com to Advertise Your Brand


Contact:
(800) 973-1540
Email: advertising@caring.com

List your senior service or facility
Submit your listing online

Why Caring.com?

Significant reach


Caring.com is the leading online destination for family caregivers, with more than three million caregivers visiting each month.

  • 76% of Caring.com registered users are female.
  • 76% are between the ages of 40 and 69.
  • 66% have a college education.
  • 66% use Caring.com to research their own challenges in addition to those of their loved ones.

Top conditions among caregivers: arthritis, chronic pain, depression, diabetes, high blood pressure, and high cholesterol.

Significant influence


  • More than 40 million Americans are caring for adult family members.”
  • 70% of caregivers have searched for health information online in the last year for their loved ones, who often are not online themselves.”
  • 80% of caregivers discuss treatment options with their loved ones’ doctors, according to geriatrician Dr. Leslie Kernisan.
  • 75% of caregivers grocery shop for their loved ones, and 64% manage their loved ones’ finances.

Top conditions of loved ones include: Alzheimer’s, arthritis, chronic pain, COPD, depression, diabetes, heart disease, high blood pressure, high cholesterol, incontinence, overactive bladder, and stroke.

Source: Caring.com Research, 2011

Advertising Opportunities

Increase the visibility of your brand: Advertise on Caring.com


Reach family caregivers as influencers for their loved ones and as important buyers themselves. From integrated solutions to targeted campaigns, we can customize an advertising package that works for you.


Learn how by calling (800) 973-1540

Increasing numbers of caregivers are searching online for senior living facilities.


Ensure that they can find yours by listing in our Senior Living Directory. Get Listed.


Get senior services marketing tips on the Caring.com Providers Blog

Case Studies

Learn how advertising on Caring.com helped these companies reach their marketing and branding goals.

Alzheimer’s


Client Goals

  • Increase brand awareness among caregivers of Alzheimer’s patients
  • Generate interest and encourage caregivers to ask patients’ doctors about prescribing it

Caring.com Strategy

  • Run ads in contextually relevant areas
  • Extend reach with interest targeting
  • Reach engaged caregivers in order to maximize performance with interactive support tools post-click

Results

Exceeded client’s expectations and led to an expanded renewal

Custom prestitial performed 8x better than industry average for Pharma

Brand lift 91%

COPD


Client Goals

  • Condition Awareness
  • Web site visits
  • Encourage doctor-patient discussion via downloadable guide

Caring.com Strategy

  • Topic center takeover
  • Home Page Roadblocks

Results

Click rates 400%-500% of site pharmaceutical baseline

Senior Nutrition


Client Goals

  • Increase awareness
  • Increase purchase intent and sales Expand CRM database

Caring.com Strategy

  • Topic center takeover “Just for You”
  • Create banners that offer free sample and coupon

Results

Highest monthly sales at e-tail partner 1,500 requests for caregiver sample package 1,500 additional email addresses for CRM

Demonstrable increate in brand awareness & purchase intent.

Endemic Elder Care


Client Goals

  • Awareness of service availability
  • Brand differentiation vs. competition
  • Searches for local care providers

Caring.com Strategy

  • Topic center takeover for “Home Care”
  • Targeted directory-oriented advertisements for local franchises

Results

Click rates .3-.9% Video ads drove highly qualified leads, resulting in an average of 4 PV and 5.5 minutes spent on their site

Purchase intent lift 62%

Brand lift 103%