Our Mission

To help as many seniors and their caregivers as possible through empathetic, expert guidance.

How We Help

Founded in 2007 by caregivers for caregivers, Caring.com helps those caring for seniors make better decisions, while saving time and money. Caring.com has helped millions of families nationwide select the right senior care products and services for their loved ones. In addition, Caring.com helps caregivers feel less alone and less stressed while navigating the many difficult senior care decisions. Many of our employees have had personal experience with caregiving and are passionate about making this mission a reality.

Applying the latest technology to this humane mission, we offer families:

  • Relevant elder care information and support, as well as comprehensive senior living and senior care directories – with information about independent living, assisted living, memory care, in-home care, skilled nursing, and other senior care services (as well as how to pay for these options)
  • Hundreds of thousands of consumer reviews to help families research and select senior living communities and in-home care agencies
  • Referrals from expert Family Advisors to specific service and product providers that are best matched to families’ needs, budgets and preferences
  • A trustworthy, nationwide team of Family Advisors and senior care professionals, who are among the most highly trained, highly skilled, and knowledgeable experts in senior care

We provide all of these services at no charge to families, and with high integrity and empathy — marrying rigorous data-driven thinking with real concern for caregivers and the quality of their experience.


Read on Feefo.com the positive ratings and reviews that seniors and their families have given for our referral services:

Will you join us?