Caring.com Recognized With Red Herring Top 100 North America Award

Senior Care Company Among Most Promising Tech Start-ups in America

San Mateo, CA; May 31, 2013 — Caring.com — the leading senior care website for family caregivers in the United States, and the Web's #1 source of senior care reviews -- has earned this year's Red Herring Top 100 North America award, an honor recognizing the most promising private technology companies.

Caring.com was chosen for this prestigious distinction from among hundreds of American tech start-ups and "scale-ups," with its CEO and cofounder, Andy Cohen, presenting as a finalist at the Red Herring North American Forum in Monterey, California, on May 23. The senior housing market is large and growing (with projected 2013 revenues for assisted living at $64 billion), and Cohen spoke about recent Caring.com achievements, which have included:

• Signing senior housing referral agency contracts with a group of the nation's top assisted living providers;
• Launching a new senior housing referral call center with Family Advisors now referring nearly four thousand prospective residents each week;
• Realizing significant growth in its ratings and reviews program, with recognition in the 2013 Webby Awards; and more.

"We are doing well by doing good," Cohen said. "We've been diligent in achieving business results while also honoring our social mission of providing family caregivers with free, trustworthy senior care resources that ease the burdens of eldercare. We thank Red Herring for recognizing the progress we've made and endorsing the exciting potential we have to successfully scale rapidly."

From among 3,000 tech start-ups financed each year in the U.S. and Canada, the Top 100 represents the most outstanding entrepreneurs and companies. Red Herring editorial staff evaluated companies based on both quantitative and qualitative criteria, such as financial performance, technology innovation and intellectual property, social contribution, management quality, business model, customer footprint, and market penetration. This assessment of potential is complemented by a review of each company's track record and standing relative to sector peers.

"In 2013, selecting the Top 100 achievers was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "In fact, we had the toughest time in years, because so many entrepreneurs have crossed significant milestones so early. But after much thought, rigorous contemplation, and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Caring.com embodies the vision, drive, and innovation that define a successful entrepreneurial venture. Caring.com should be proud of its accomplishment, as the competition was very strong."

For more information about the Caring.com management team, business model, and achievements, please visit https://careers.caring.com/leadership/.

Seniors and families in need of senior housing can get questions answered and schedule tours by calling (866) 824-8174 toll-free, seven days a week. Senior care providers seeking to get listed in Caring.com's Senior Care Directory may do so here: https://www.caring.com/get-listed.

With millions of visitors to its flagship website, Caring.com, Caring is a leading senior living referral service and the nation’s top site for senior care reviews. Founded in 2007, Caring’s mission is to help as many seniors and their caregivers as possible through empathetic, expert guidance. Applying cutting-edge technology to this humane mission, Caring provides relevant senior care information and support, as well as comprehensive senior living and senior care directories for the United States, including nearly 400,000 consumer reviews. Through a toll-free referral line at (800) 558-0653, Caring’s trusted, nationwide team of Family Advisors — who are among the most highly trained, highly skilled, and knowledgeable experts in senior care — helps seniors and their families research and connect to the most appropriate services and support for their specific situations. For more information about our organization and our free services for seniors and their families, please visit http://www.caring.com/about and join with Caring on Facebook.