Caring.com — A Leading Senior Care Referral Service — Has Been Acquired by Caring Holdings, LLC

Caring’s Divestiture from Bankrate/Red Ventures Supports Competition Among Third-Party Paid Referral Services for Senior Living Facilities

San Mateo, CA; May 8, 2018 — Today Caring.com, a leading senior care referral service, announced it has been acquired by Caring Holdings, LLC, a group of investors with significant experience and expertise in digital customer acquisition.

“This is good news for the future of our business and is a net positive for our industry,” said Caring’s CEO Karen Cassel. “The transaction enhances Caring’s competitive position in the marketplace, ensuring that families have more choices in getting help finding senior living communities, while senior living communities likewise benefit from maintaining competition among referral services.”

The Caring Holdings team has over 15 years of online digital marketing expertise and a history of successfully entering and growing online businesses.

“Caring Holdings experience and financial investment will enable us to expand our business and increase our ability to serve family caregivers and older adults’ senior care needs,” said Cassel. “We appreciate and value our senior housing partners who recognized our critical role in the industry, and advocated for our divestiture.”

Among the investment partners that Caring.com considered, Caring Holdings stood out as the strongest, best positioned, given their understanding and commitment to the social mission of senior care, recognition of Caring.com’s long-term value, and track record of success in supporting companies for growth.

“After meeting the Caring.com team and thorough analysis of the industry, we’re excited to accelerate Caring.com’s ability to serve the needs of seniors and their families, as well as Caring’s referral partners,” said Jim Rosenthal, senior partner at Caring Holdings, LLC. “With our long term investment horizon, we are confident we can build on Caring’s competitive position.

As a privately-held company, the terms of the deal were undisclosed. For more information about this business, please visit www.caring.com (for consumers) or https://partners.caring.com (for industry).

With millions of visitors to its flagship website, Caring.com, Caring is a leading senior living referral service and the nation’s top site for senior care reviews. Founded in 2007, Caring’s mission is to help as many seniors and their caregivers as possible through empathetic, expert guidance. Applying cutting-edge technology to this humane mission, Caring provides relevant senior care information and support, as well as comprehensive senior living and senior care directories for the United States, including nearly 400,000 consumer reviews. Through a toll-free referral line at (800) 558-0653, Caring’s trusted, nationwide team of Family Advisors — who are among the most highly trained, highly skilled, and knowledgeable experts in senior care — helps seniors and their families research and connect to the most appropriate services and support for their specific situations. For more information about our organization and our free services for seniors and their families, please visit http://www.caring.com/about and join with Caring on Facebook.