Caring.com Acquires SeniorHousingNet.com

Acquisition Increases Senior Housing Audience; Adds 55+ Active Adult Communities to Caring’s Senior Living Directory and Advertising Offerings

Charlotte, NC; May 11, 2020 — Caring.com, a major senior living referral service and the nation’s leading site for senior care reviews, today announced its acquisition of SeniorHousingNet.com, a senior living and 55+ lifestyle website formerly part of the realtor.com® network.

The SeniorHousingNet.com website includes information and directory listings for senior living, in-home care, adult day care, respite care, skilled nursing, and more. By adding this website to its portfolio of highly-relevant resources and referral services for millions of people, Caring expands its core senior living directory and advertising offerings to include 55+ active adult communities and senior apartments. 

“For over a decade, we’ve provided a comprehensive range of senior care information for families caring for senior loved ones. We look forward to extending our expertise and support to more Baby Boomers, retirees, and active seniors seeking 55+ communities,” said Caring’s CEO Jim Rosenthal. “Acquiring SeniorHousingNet.com also enables us to expand digital marketing opportunities for our partner network of senior living communities and in-home care agencies, as well as SeniorHousingNet.com’s current advertisers.” 

With 75% of adults aged 55+ going online to find local businesses, websites that are trustworthy, comprehensive and easy to use — like Caring.com and SeniorHousingNet.com — are instrumental tools in supporting consumers in their search for senior living. Caring.com’s team of highly trained, empathetic Family Advisors also provide information and senior living community suggestions by phone. All of these services are free of charge for seniors and caregivers, helping them research and select senior living options matched to their unique situations.  

Caring’s Partner Success and Engineering teams worked to ensure that the integration is seamless for the website’s users and advertisers. The terms of the deal are not disclosed.

With millions of visitors to its flagship website, Caring.com, Caring is a leading senior living referral service and the nation’s top site for senior care reviews. Founded in 2007, Caring’s mission is to help as many seniors and their caregivers as possible through empathetic, expert guidance. Applying cutting-edge technology to this humane mission, Caring provides relevant senior care information and support, as well as comprehensive senior living and senior care directories for the United States, including nearly 400,000 consumer reviews. Through a toll-free referral line at (800) 558-0653, Caring’s trusted, nationwide team of Family Advisors — who are among the most highly trained, highly skilled, and knowledgeable experts in senior care — helps seniors and their families research and connect to the most appropriate services and support for their specific situations. For more information about our organization and our free services for seniors and their families, please visit http://www.caring.com/about and join with Caring on Facebook.