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Caring.com's New Referral Program Supported by Leading Assisted Living Operators

Caring.com Named Preferred Provider by Assisted Living Federation of America (ALFA)

San Mateo, CA; May 6, 2013 — A group of the nation's largest senior living providers — including Brookdale Senior Living (NYSE: BKD), Emeritus Senior Living (NYSE: ESC), Benchmark Senior Living, and Senior Star — have chosen Caring.com as their agency of record for national buying of Internet leads for families looking for housing and care for their elderly loved ones. Separately, the Assisted Living Federation of America (ALFA) named Caring.com as its preferred partner for Internet marketing services.

With surging demand in the U.S. senior housing market, more Americans than ever before are turning to the Internet and online word of mouth to find and select the best senior living providers for their senior loved ones. About 30-50% of the senior living industry's leads are coming from the Internet and that number is expected to rise, as tech adoption among baby boomers and seniors alike continues to increase. Whether seeking independent livingassisted living, or memory care, about two million consumers every month turn to Caring.com to find expert guidance about their options, research local providers, and get help in making well-informed selection decisions.

The country's top senior living providers have chosen Caring.com to increase visibility of their senior living communities, optimize inquiry-to-visit rates, and leverage Caring.com's resources to better nurture leads from the moment the search begins, through the research and decision-making phases, all the way to community selection and move-in.

In Q4-2012, Caring.com expanded its service offering with the launch of a new toll-free referral help line. Available seven days a week to those seeking senior housing, Caring.com's family advisors explain different types of senior living options, help identify local senior communities matched to the prospective resident's needs and preferences, schedule tours, share and encourage consumer reviews, and answer a range of senior living questions. With this added consumer support infrastructure, as well as other new and expanded capabilities for lead qualification and nurturing, the group of senior living community partners announced Caring.com as the agency of record for lead qualification and development, starting January 1. The help line is now referring nearly four thousand prospective residents per week.

"Caring.com has been great to work with as they've added the referral model to their business," said Jayne Sallerson, executive vice president of sales and marketing at Emeritus Senior Living. "Emeritus wanted to consolidate our Internet lead buying with a company we could trust, and Caring.com has demonstrated their commitment to consumers, to us, and to the industry. Their new program is showing positive signs of increased tours and conversions."

"Caring.com has proven themselves to be a strong partner for Brookdale," said Jim Pusateri, senior vice president of sales at Brookdale Senior Living. "Working with fewer Internet lead sources has improved our operational efficiencies, lowered our marketing costs, and improved consumers' experience with Brookdale Senior Living."

Separately, ALFA, the largest national association of providers of professionally managed communities for seniors, signed Caring.com as its preferred provider for Web-based lead services as well as to power the organization's new ALFA Senior Living Community Directory.

"Caring.com is our preferred provider of Web-based services because they are an exceptional online resource," said Richard P. Grimes, president and CEO of ALFA, which is the largest national association exclusively dedicated to professionally managed, consumer-driven senior living communities. "Caring.com's high-quality content, easy-to-use directory, and online reviews help prospective residents and their families find the right solutions for their needs — this is good for consumers and good for senior living."

"From the beginning, we've focused on building the most comprehensive and most credible online resource to help those caring for a senior parent, spouse, or other loved one," says Andy Cohen, co-founder and CEO of Caring.com. "Unlike some other Internet resources that will only share information about those providers who pay them, we've stayed true to our social mission and help connect consumers to a variety of quality resources for their needs. Working with ALFA and the leading senior living communities helps enable our ability to best serve those in need of senior care -- and we continue to offer referral to free and low-cost support resources as well."

More information for senior living providers interested in partnering with Caring.com is available here: https://www.caring.com/partners/get-listed/. Consumers can begin their search for senior housing here: https://www.caring.com/local.

About Caring

With millions of visitors to its flagship website, Caring.com, Caring is a leading senior living referral service and the nation’s top site for senior care reviews. Founded in 2007, Caring’s mission is to help as many seniors and their caregivers as possible through empathetic, expert guidance. Applying cutting-edge technology to this humane mission, Caring provides relevant senior care information and support, as well as comprehensive senior living and senior care directories for the United States, including nearly 400,000 consumer reviews. Through a toll-free referral line at (800) 558-0653, Caring’s trusted, nationwide team of Family Advisors — who are among the most highly trained, highly skilled, and knowledgeable experts in senior care — helps seniors and their families research and connect to the most appropriate services and support for their specific situations. For more information about our organization and our free services for seniors and their families, please visit http://www.caring.com/about and join with Caring on Facebook.

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The material on this site is for informational purposes only and is not a substitute for legal, financial, professional, or medical advice or diagnosis or treatment. By using our website, you agree to the Terms of Use and Privacy Policy

Caring.com

Caring.com is a leading online destination for caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. We offer thousands of original articles, helpful tools, advice from more than 50 leading experts, a community of caregivers, and a comprehensive directory of caregiving services.

 

The material on this site is for informational purposes only and is not a substitute for legal, financial, professional, or medical advice or diagnosis or treatment. By using our website, you agree to the Terms of Use and Privacy Policy

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