Privacy Policy

Last Updated: May 7, 2014

Caring.com, a part of Bankrate, Inc. has created this Privacy Policy to let you know what we do with the personal information you submit to us via forms and the non-personal web usage information we collect when you visit our websites. This Privacy Policy applies to Caring.com and all of its trade names, including but not limited to GilbertGuide.com and Caring.com, henceforth referred to collectively as "Caring.com."

Your privacy is important to us. Caring.com has prepared these privacy and security policies ("Statement") so you may better understand how Caring.com ("our website") may use your personal information in connection with our website and services, as well as how it protects your information against unauthorized use. Please take the time to review this Statement and contact us using the Contact Information below with any questions or concerns.

COLLECTION OF INFORMATION

Personal Information You may submit to Caring.com personal information that identifies you as an individual when you choose to interact with us on our website. Personal information that you may submit includes your name, e-mail address, postal address, and telephone number. In some cases, you may also submit demographic information such as your age, gender, zip code, level of education, household income, and interests. If we combine demographic information with your personal information, we will treat it as personal information as set forth in this Privacy Statement. In some cases, you may provide additional information including when you choose to personalize your use of our website for medical conditions of interest, when you ask a question of our experts, or when you contact our customer support group.

Personal Information Provided When Requesting Information on Senior Care Services or Facilities ("Senior Services Provider") On the Caring.com website, you will find web forms where you are requested to submit personal information in order to receive information from Senior Services Providers (such as assisted living facilities or home-care providers). When you submit your personal information via such forms, you are providing consent to Caring.com to contact you via the phone number and/or e-mail address you have submitted. Additionally, you are providing consent to us to convey the information you have provided to the Senior Services Provider that you have identified or, in some cases, to other Senior Service Providers that may meet your needs. Such Senior Services Providers may contact you directly and will protect your personal information in accordance with their own privacy and information security policies.

Children's Personal Information Caring.com does not knowingly collect personally identifiable information from users under the age of 13. If we find out that we have such personal information, we will take reasonable steps to delete it.

Website Usage Information Caring.com collects non-personally identifiable information such as navigational data (log files, server logs, click-stream) and information about how our website is used by you (through cookies or web beacons, etc.). We also collect information such as the URL of the website you previously visited and the time of day that you use our website. Caring.com also keeps track of the pages you visit within our website. You can set your browser to notify you when a cookie is sent, or to refuse or delete cookies altogether, but in such cases many features of our website will not function as designed.

Third-Party Ad-Serving Companies On our website, we will display third-party advertisements. We allow third-party ad-serving companies or ad networks to display advertisements on our website. Some of these ad networks may set a persistent cookie on your computer in order to recognize your computer each time they send you an online advertisement. Thus, third party ad-serving companies or ad networks may compile information about where you are using your computer, where you saw their advertisements, and which ads you clicked on. This information allows the third party to deliver targeted advertisements that they believe will be of most interest to you. Caring.com does not have access to the cookies that may be placed by the third-party ad-serving companies or ad networks. We will not share information that will specifically identify you to an ad-serving company.

HOW WE USE YOUR INFORMATION

Personal Information Caring.com uses the personal information that you submit to help enhance and personalize your use of our website. This information also allows us to provide you with relevant content, information, and advertising (on our website, in newsletters, via e-mail, etc.).

When you respond to an offer of information or a service on Caring.com (for example, by completing an online form), Caring.com may use that information to connect you to a specific provider or with a trusted partner who will provide the information or service that you requested.

Caring.com may also use your personal information to respond to your inquiries via phone and/or e-mail, send you service e-mails with important information regarding our website and related services, and to send you newsletters and offers.

Non-Personal Information We use anonymous and aggregated data to create statistics and reports for various business purposes. We may aggregate anonymous data and share it with our advertisers or Caring.com partners in order to offer you potentially desirable content, products, and services.

The website usage information we collect is used by Caring.com to monitor and improve the operation, technical functions, and quality of our website and services. This data is also used by Caring.com to deliver customized content and advertising to you when your online behavior indicates that you are interested in a particular subject area.

Disclosure of Data Caring.com does not disclose your personal information to third parties except under certain circumstances. Set forth below are various circumstances under which Caring.com may disclose your personal information:

  • Certain of our employees and independent contractors have access to your personally identifiable information for the sole purpose of helping us run our business. These employees and contractors have confidentiality and security obligations.
  • We may disclose your information to third parties who provide services to Caring.com, such as (but not limited to): contact information verification, payment processing, customer service, website hosting, and e-mail delivery services.
  • We may disclose your information to another business entity should we plan to merge with or be acquired by that business entity; or to any organization involved in a merger, transfer, or sale of our assets or business.
  • We may also disclose your personally identifiable information to respond to law enforcement requests, court orders, or other legal processes; or if we believe that such disclosure is necessary to investigate, prevent, or respond to illegal activities, fraud, physical threats to you, others, or to yourself; or as otherwise required by any applicable law or regulation.

Before we disclose your personally identifiable information for other reasons, we will first obtain your consent, via e-mail, click-through, an online opportunity to enter your preference, or some other manner.

In the event that we disclose your personally identifiable information in accordance with this section ("Disclosure of Data"), we will require third parties to take appropriate measures to protect and maintain the privacy and confidentiality of your personally identifiable information.

Prohibited Disclosures Except as set forth above, Caring.com will not disclose your personally identifiable information to any third party without your explicit consent. In addition, Caring.com will not sell, rent, or otherwise disclose Caring.com's e-mail list or address list except as explicitly set forth in this Statement.

CONTROL OF YOUR PERSONAL INFORMATION

Caring.com customers may choose whether to provide personally identifiable information at the time of collection. In addition, customers may stop the delivery of future e-mail communications by unsubscribing at any time. For instance, each e-mail you receive (aside from "service e-mails") contains instructions explaining how to stop receiving such e-mails.

If your personally identifiable information (such as zip code, phone, or e-mail or postal address) changes, or if you no longer desire our service, we provide a way for you to correct, update, or delete/deactivate your personally identifiable information. This can be done by visiting the Profile page on our website or by e-mailing our Customer Support service at support@caring.com.

PROTECTION OF INFORMATION -- SECURITY

We are committed to the protection of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure.

You should keep in mind that no Internet communication is ever completely secure or error-free.

CHANGES TO THIS STATEMENT

We may periodically update this Statement to reflect changes in our services and policies. When we post changes to this Statement, we will revise the "last updated" date at the top of this Statement. If there are material changes to the Statement or in how Caring.com will use your personal information, we will notify you either by posting a prominent notice prior to implementing the change or by sending you a direct notification. We encourage you to periodically review this Statement to be informed of how we are protecting your information.

CONTACT INFORMATION

If you have questions or complaints regarding this Statement, you should first contact us at the physical address below or via an e-mail to privacy@caring.com.

Chief Privacy Officer, Caring.com
2600 El Camino Real
Suite 300
San Mateo, CA 94403

Terms of Use

Note also that your use of the Website is subject to our Terms of Use.