Acquisition Increases Senior Housing Audience; Adds 55+ Active Adult Communities to Caring’s Senior Living Directory and Advertising Offerings

Charlotte, NC; May 11, 2020:, a major senior living referral service and the nation’s leading site for senior care reviews, today announced its acquisition of, a senior living and 55+ lifestyle website formerly part of the® network.

The website includes information and directory listings for senior living, in-home care, adult day care, respite care, skilled nursing, and more. By adding this website to its portfolio of highly-relevant resources and referral services for millions of people, Caring expands its core senior living directory and advertising offerings to include 55+ active adult communities and senior apartments. 

“For over a decade, we’ve provided a comprehensive range of senior care information for families caring for senior loved ones. We look forward to extending our expertise and support to more Baby Boomers, retirees, and active seniors seeking 55+ communities,” said Caring’s CEO Jim Rosenthal. “Acquiring also enables us to expand digital marketing opportunities for our partner network of senior living communities and in-home care agencies, as well as’s current advertisers.” 

With 75% of adults aged 55+ going online to find local businesses, websites that are trustworthy, comprehensive and easy to use — like and — are instrumental tools in supporting consumers in their search for senior living.’s team of highly trained, empathetic Family Advisors also provide information and senior living community suggestions by phone. All of these services are free of charge for seniors and caregivers, helping them research and select senior living options matched to their unique situations.  

Caring’s Partner Success and Engineering teams worked to ensure that the integration is seamless for the website’s users and advertisers. The terms of the deal are not disclosed.



With millions of website visitors, is a leading senior living and senior care referral service and online resource for seniors and their family members. Founded in 2007 and applying cutting-edge technology to its social mission, Caring provides extensive senior care information and comprehensive senior living and senior care directories for the United States. is also the #1 site for consumer reviews of senior living and in-home care providers, with about 250,000 reviews currently published and thousands added every month. Through a toll-free referral line at (833) 967-2297, Caring’s Family Advisors across the nation help seniors and their family members research and connect to the most appropriate services for their specific senior living and senior care needs. For more information about our organization and services, please visit and join with Caring on Facebook