Caring.com’s Digital Marketing Academy Earns ALFA “Best of the Best” Award
Senior Care Marketing Program Recognized for Industry-Leading Innovation
SAN MATEO, CA; May 5, 2015 — Caring.com, a leading senior care website with three million unique monthly visitors and 80,000 consumer reviews, today earned the Assisted Living Federation of America (ALFA) “2015 Best of the Best” award for its Digital Marketing Academy, which serves thousands of sales and marketing professionals in the senior living and senior care industry.
The ALFA Best of the Best awards recognize innovative programs and services that are creating the future of senior living. Caring.com’s Digital Marketing Academy was recognized in the Sales and Marketing category for helping the industry’s customer-facing professionals to better understand how to reach, engage, and convert the modern customer for senior living and eldercare services. This “new adult daughter” is online in greater numbers than ever before, and often prefers to use the Internet to research, select, and stay connected to the senior living communities, in-home care agencies, and other senior care providers assisting in the care of her parent(s).
“In the rapidly-evolving realm of digital marketing, and with our deep roots in Silicon Valley, senior care industry professionals can rely on us for the latest insights and best practices for measurable business results,” said Caring.com CEO Andy Cohen. “When we launched and expanded the Digital Marketing Academy last year, we seized an opportunity to better educate sales and marketing professionals about the new ways of our industry’s consumers, and we’re honored to earn this award.”
Whether helping executives explore digital consumer behaviors, calculate return on investment (ROI), learn search engine optimization (SEO), or discover social media marketing, Caring.com’s Digital Marketing Academy is now a go-to source for valuable information and educational resources. The Academy includes public webcasts on pressing industry topics, a monthly “Caring Insights” e-newsletter, a dedicated blog, original market research, and customized webinars and workshops. Any professional in the senior care industry can access and benefit from the Digital Marketing Academy resources, and most programs are completely free of charge to participants.
“We’ve purposefully made this programming widely available to help our industry progress more rapidly in its strategic approaches to sales and marketing. We’re supporting senior living communities, in-home care agencies, and other senior care providers in further developing solid, successful relationships with prospects, customers, and the public,” said Caring.com’s VP of Sales & Marketing, Katie Roper. “One of the highest compliments that comes to us from Digital Marketing Academy participants is, ‘I learned so much!’ and they share how much we’ve opened their eyes to invaluable knowledge or a new formula they can now grasp and use in their business.”
ALFA presented the 2015 Best of the Best Award to Caring.com at its annual conference and expo being held this week in Tampa, Florida. Winning programs are also being featured in the May/June 2015 issue of ALFA’s Senior Living Executive magazine.
The next Digital Marketing Academy webcast, “Senior Care Searchers: What Google Knows About Your Marketing,” is on Thursday, May 21st, featuring Google’s market manager for senior care, Cathy Smith, who will share the latest relevant research from the world’s largest search engine. More information about the Digital Marketing Academy is available here: http://partners.caring.com/. Caring.com’s Senior Care Directory team is also available to answer sales and marketing executives’ questions: (866) 824-9209.