Advertising

The Caring Alliance Alliance

The Caring Alliance is a partnership of premium web sites that helps sandwich generation baby boomers who are concerned with the health and welfare of elderly loved ones. Caring Alliance websites offer information and services, to make lives easier, healthier, more comfortable, and more fun. Caring.com anchors the Alliance, which reaches over one million family caregivers each month.

The aging of America means more people are helping relatives and friends entering this new life stage. Did you know:

  • 34 million Americans are caring for family members
  • 75% of family caregivers of seniors also have children at home
  • $800 billion is spent every year on "end of life" purchases
  • 79% of Caring Alliance visitors recommend health care products to their parents

Advertisers on the Caring Alliance include pharmaceutical companies, retailers, financial services providers, and packaged goods manufacturers. Caring Alliance advertisers have enjoyed strong brand lift and high response to direct offers. Next steps for Advertisers

  • Download the Caring Alliance Data Sheet, with information on our demographics and ad serving capabilities
  • Review the Online Media Kit, with or ad specifications details
  • Contact us and get started

Next step for Publishers

  • Find out how to Join the Caring Alliance
  • Contact us to get started

Listing Your Senior Services

We get our data on Senior Housing and Senior Care Businesses from Gilbert Guide. Please contact Gilbert Guide directly to have your service listed, or to update or modify an existing listing.

Contact Us

If you'd like to advertise on the site, please contact Katie Roper at (650) 948-8194, or send an email.