Reach Millions of Baby Boomers
Through them reach the millions under their care
“Caring.com has been my lifeline during a difficult period of my life and my father’s.” -- Mary, Portland, OR
Why Caring.com?
Significant reach
Caring.com is the leading online destination for family caregivers, with more than a million caregivers visiting each month.
- 76% of Caring.com registered users are female.
- 76% are between the ages of 40 and 69.
- 66% have a college education.
- 66% use Caring.com to research their own challenges in addition to those of their loved ones.
Top conditions among caregivers: arthritis, chronic pain, depression, diabetes, high blood pressure, and high cholesterol.
Significant influence
- More than 40 million Americans are caring for adult family members.
- 70% of caregivers have searched for health information online in the last year for their loved ones, who often are not online themselves.
- 80% of caregivers discuss treatment options with their loved ones' doctors, according to geriatrician Dr. Leslie Kernisan.
- 75% of caregivers grocery shop for their loved ones, and 64% manage their loved ones' finances.
Top conditions of loved ones include: Alzheimer's, arthritis, chronic pain, COPD, depression, diabetes, heart disease, high blood pressure, high cholesterol, incontinence, overactive bladder, and stroke.
Source: Caring.com Research, 2011
Advertising Opportunities
Increase the visibility of your brand Advertise on Caring.com
Reach family caregivers as influencers for their loved ones and as important buyers themselves. From integrated solutions to targeted campaigns, we can customize an advertising package that works for you.
Learn how by contacting
Katie Roper
at (866)824-9209 or
Katie at Caring.com.
See Our Ad Specs >
Increase the visibility of your brand Advertise on Caring.com
Increasing numbers of caregivers are searching online for senior living facilities.
Ensure that they can find yours by listing in our Senior Living Directory. Get Listed >
Get senior services marketing tips on the Caring.com Providers Blog >
Case Studies
Learn how advertising on Caring.com helped these companies reach their marketing and branding goals.
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Pharmacuetical
Alzheimer’s
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Client Goals
Increase brand awareness among
caregivers of Alzheimer’s patientsGenerate interest and encourage
caregivers to ask patients’ doctors
about prescribing it -
Caring.com Strategy
Run ads in contextually relevant
areasExtend reach with interest targeting
Reach engaged caregivers in order to maximize performance with
interactive support tools post-click -
Results
Exceeded client’s expectations and
led to an expanded renewalCustom prestitial performed 8x better than industry average for Pharma
Brand lift 91%
-
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Pharmacuetical
COPD
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Client Goals
Condition Awareness
Web site visits
Encourage doctor-patient discussion
via downloadable guide -
Caring.com Strategy
Topic center takeover
Home Page Roadblocks
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Results
Click rates 400%-500% of site pharmaceutical baseline
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Consumer Packaged Goods
Senior Nutrition
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Client Goals
Increase awareness
Increase purchase intent and sales
Expand CRM database -
Caring.com Strategy
Topic center takeover “Just for You”
Create banners that offer free sample
and coupon -
Results
Highest monthly sales at e-tail partner
1,500 requests for caregiver sample
package
1,500 additional email addresses for CRMDemonstratable increate in brand awareness & purchase intent.
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In-home Care for Seniors
Endemic Elder Care
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Client Goals
Awareness of service availability
Brand differentiation vs. competition
Searches for local care providers -
Caring.com Strategy
Topic center takeover for “Home
Care”Targeted directory-oriented
advertisements for local franchises -
Results
Click rates .3-.9%
Video ads drove highly qualified
leads, resulting in an average of 4
PV and 5.5 minutes spent on their
sitePurchase intent lift 62%
Brand lift 103%
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