Innovative was a wonderful company once upon a time, but sadly it has spiraled downhill quickly since late 2016 when the founding owner retired and a new owner took over. The prior owner was an RN, CCM, etc., but the new owner appears to have no nursing or care management background.
I have had numerous negative experiences with this new owner. I will say the caregivers have been great... but other agencies also have great caregivers, without the nonsense at the owner/business level. This new owner of Innovative seems to be all about “business” and the bottom line. Anytime I've questioned her on something (rate change, etc.), she makes comments related to how she is "running a business".
My strong recommendation would be to interview at least three care agencies, and review all three of their contracts so you can see how the terms compare (not just the hourly rate, but what is the late payment policy, the termination clause, the buy-out fee, etc.) I know it's extra work, during what is usually a stressful and/or emotional time, but it is so worth it to take the time and energy to compare several companies. If you've never hired a care agency before, you won't know what's "usual" or "customary" unless you compare several.
Also ask for referrals - it's especially great if the agency can give you "professional fiduciary" referrals, as these are people who routinely manage the affairs for elderly/disabled and thus will have a far more broad experience with various care agencies than a single-family client who has experience with only the one agency. Certainly Innovative could be among those that you consider, but proceed with caution, and shop around. These care agencies are NOT all created equal!