FYI Daily

Boomer on Board: License Plates Proposed to Fund Elder Services

Last updated: Oct 21, 2011

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Here's a novel way to raise money for elder services: Sell license plates to members of the Baby Boom generation. That's the proposal of a Massachusetts lawmaker.

The special plates -- similar to those many states offer for veterans, firefighters, nature-lovers, or college alumni -- would be available for drivers born between 1946 and 1964, the Boomer-generation years. Not yet designed (can't you see the contest for that? smiley faces? peace signs? a visual depiction of the center of the universe?), the special Boomer plates would cost an extra $30. The money raised from the fees would go to a fund in the Executive Office of Elder Affairs to pay for the state's growing need for elder services.

Given the numbers of Boomers out there, and the percentage of these that are playing caregiver to parents or partner and know firsthand the need for eldercare services, it's an idea that has some logic behind it.

Except for this: Will a generation that still likes to rock out, wear blue jeans, dye its hair, inject Botox, and avoid having its grandkids use monikers like "Grandma" and "Grandpa" really want to herald its age on its sporty cars and powerhouse SUVs? We'll see.