Caring Currents

A New, Cool, and Easy Way to Support the Fight Against Alzheimer's

Last updated: Jun 16, 2008

Thrive on multi-tasking? In about one minute, you can: (a) simultaneously make a financial contribution to the Alzheimer's Association, (b) flag your support for the Alzheimer's cause on your website or blog, (c) and honor a specific parent, grandparent, or other loved one.

Did I mention it's easy and won't cost you a cent? has partnered with the Alzheimer's Association to launch the Caring-Alzheimer's Association ribbon campaign. is donating $10 to the association for each purple ribbon posted on a site or blog, with a $10,000 total goal.

You can pick one of two messages for your ribbon and personalize it to honor a specific person. (Maybe Dad or Grandpa, for Father's Day this Sunday?) Visit the above link or the Alzheimer's Association's advocacy website, to get started.

In honor of Joan Wright