Senior Care Reviews

Important Facts Reviewers Need to Know
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It's likely you're familiar with online reviews about restaurants, movies, cars, and various other products and services, but did you know that online reviews are also playing an invaluable role in senior care? Choosing a professional senior care provider for an aging or ailing loved one can be challenging, and often home care, assisted living, skilled nursing care, or hospice services are needed urgently.

To help ease the search for families and seniors, has offered a Senior Care Directory with consumer ratings and reviews since 2009. Here's what you need to know to best take advantage of this free resource to help you find the right senior care provider for your family's unique needs, preferences, and situation:

1. Reviews have changed the way families search for providers.
As a consumer with relevant experience and pertinent feedback, your reviews about providers really matter to other families seeking care. In's ongoing customer satisfaction surveys, online reviews have been consistently ranked among the top five considerations when choosing a care provider.

As the volume of reviews has increased in our Senior Care Directory, people searching for local providers are now more likely to click on listings with reviews and skip listings without reviews. Site visitors are also submitting requests for more information -- or service inquiries -- up to two to five times more on listings with reviews than on those without reviews in the same geographic region.

2. Not everyone can post a review.
In order to post a review on, you must have firsthand experience with the listed provider, whether as a current or former client, a friend or family member of a current or former client, or as a visitor to the senior living community. Current and former employees (and other paid representatives) of the listed provider cannot post reviews, and the listed provider's competitors likewise cannot post reviews. More information about who can and who cannot post reviews is included in the Review Guidelines.

3. There are multiple ways to post a review.
Know exactly where your loved one's professional caregiver or senior living community is listed in's Senior Care Directory? Great! You can click the "Write a Review" link on that listing page to submit your feedback. Not sure? No problem! You can submit your review through a general submission form for any provider in the directory. We also receive reviews from consumers by phone and via postcards distributed to assisted living residents and home care clients.

4. Reviews aren't instantly posted.
We don't automatically post all reviews we receive. Instead, our staff reads review submissions and makes a decision about whether or not an individual review meets the guidelines before the review is posted. With reviews submitted via the provider listings in the Senior Care Directory, we typically complete our analysis within three business days.

When you submit a review, you'll receive an e-mail acknowledging the receipt of your review from When an approval or rejection decision is made about your review -- and it is or isn't posted on our website -- you'll likewise receive an e-mail notification.

5. Reviews can be positive, negative, or in between.
When it comes to the nature of online reviews, myths abound. Some consumers think won't post negative reviews about advertisers; some listed providers think only disgruntled customers (or their competitors and former employees) post reviews.

The truth is: Reviews on can be positive or negative (or in between) and will be included or rejected based only on adherence to our Review Guidelines. When approving or rejecting reviews we receive, we do not consider whether the listed provider is an advertiser, and we have a range of measures in place to help ensure the integrity of our online reviews program.

In looking at data for all reviews currently posted on in all categories of care:

  • 77% of reviews are positive, with 4 or 5 stars.

  • 13% of reviews are negative, with 1 or 2 stars.

  • The remaining 10% of reviews are rated 3 stars, in the middle of the scale.

6. You can change or retract your review, and your review can be challenged and removed.
We know that your experiences and opinions of a senior care provider can change over time, and you may decide to change the rating you've previously posted on You can contact at any time to retract a review you've submitted and/or resubmit a new review.

We also have a process for contesting reviews. If you or a listed provider read a review on with factual errors, we encourage you to contact our team. While we can't guarantee or verify the accuracy of the opinions shared by individual reviewers, we are willing to follow up with reviewers to collect more information to help evaluate reviews against our guidelines.

Share your experiences to help others, and to help empower others who are searching for senior care. Post a review on now, and/or add a comment below about how we can better help your search for quality senior care providers through the reviews program on

10 months, said...

Joe Friday and Bill Gannon said it best I think when they said "just the facts, ma'am".

over 1 year, said...

@afellowcommenter: Thanks for your feedback! There are currently tens of thousands of negative reviews posted by consumers on -- we only allow reviews that meet our guidelines and we remove those that include fact errors or for which we receive fact-based information indicating that the guidelines haven't been met. We don't remove reviews simply due to a difference of opinion between the listed business and the consumer who is reviewing the business. If you have questions about why a review you've submitted has been rejected or removed, please do get in touch with our team -- we do allow qualified reviewers to re-submit a new review within the guidelines. Click the "Contact" link at the bottom of this page, or email community AT Thanks!

about 2 years, said...

I think you need to consider the fact that negative reviews will always be flagged by the provider receiving them. When you remove a negative review based on input from the provider, doesn't that thwart the entire purpose of allowing the public to post reviews? Why would you assume that the providers' contentions of quality care are accurate when those who have experienced their care say otherwise? If staff names are not used, not seeing how that violates your terms. Some state offices are lax in their oversight of facilities, and make it difficult to obtain survey reports. Without allowing input from the public, or over-managing such input, elderly people who cannot speak up for themselves are placed at risk. Instead of removing reviews in their entirety, either allow the poster to revise, or just remove the offending word or words.

almost 4 years, said...

Thanks for your suggestion. Every approved review is from a consumer who has firsthand experience with the listed provider at the city/state referenced on the listing. Each member of can control what is shown on his/her profile as well -- and if they wish to include city/state in their bio, they may. For those who don't, we respect their privacy and choice in not showing that information publicly.

almost 4 years, said...

Please put city and state with reviews so one can know who to call to find good nurses and home health care aides. Thanks.

about 4 years, said...

Thanks for your comment etowndan! periodically surveys family caregivers and other users of our website about the important factors in choosing a senior care provider. Reviews consistently rank among the top considerations. We take the integrity of our program very seriously, and have a variety of means to monitor for and address violations of our Review Guidelines (including human processing of reviews, follow-up with reviewers, online research, and more). The Review Guidelines (linked in this article) prohibit posting of reviews by the listed provider's current and former staff (as well as competitors). When we have information indicating a review doesn't meet our guidelines (such as an employee pretending to be a consumer), the review isn't posted and if it's erroneously posted, it's removed. Also, many of the reviews on this website come from direct communications we have with families and seniors who use our Senior Care Directory to find senior living, in-home care, hospice, etc. -- this direct follow-up and review collection helps with maintaining the authenticity of reviews on this website. If you suspect a review you're reading in our directory is posted fraudulently, please get in touch with our team and we'll follow up. You can reach our team via the "Contact" link at the bottom of this web page, or the blue feedback tab on the right edge of the page (not available on mobile devices).

about 4 years, said...

I think reviews are valuable resources for potential seniors who need a residential facility. I value the experience of a family member or resident who has lived there for at least several months. Their experience is about 5 times more valuable than someone who made a 2-hour visit. My question - How do you screen out employees who may camouflage themselves as residents and make positive comments about their facility?