Karen Cassel – CEO
Karen Cassel, CEO, joined Caring.com in 2011 as GM of Performance Marketing and later served as the company's COO before becoming CEO in 2016.
A veteran of the online advertising industry, Karen has been helping companies reach prospective customers online since 2002. She's held senior leadership positions at online vertical marketing pioneer Quinstreet and international social media giant Tagged, and she most recently headed the B2B marketing division at Ziff Davis Media.
Karen started her career as an actuarial assistant at John Hancock Mutual Life Insurance Company, where she focused on developing and pricing features for the company's then-nascent long-term-care insurance products. That experience led her to be a tireless advocate for the product and for the benefits of planning for retirement and beyond. Joining Caring.com after 20 years away from long-term care felt like coming full circle. She's fortunate that her parents are still relatively healthy and have retired to a 55+ community in Florida, where they'll be surrounded by lifelong friends and excellent medical resources as they age.
Karen earned her MBA from Stanford University's Graduate School of Business and a B.S. in mathematics and quantitative economics from Tufts University. She lives in San Francisco, where she enjoys all the city has to offer, including theater, museums, neighborhood cafes, and Sunday morning walks.
Steve Fram - Senior Vice President and CIO
Steve Fram, as Caring.com's Senior Vice President and Chief Information Officer, brings to the company a wealth of experience with high-volume, content-rich website development. He's responsible for Caring.com's Product, Technology and Content. In his previous position, Steve was Vice President of Engineering at BabyCenter, a Johnson & Johnson subsidiary. As the company expanded from early start- up to become the preeminent online resource for new and expectant parents, he led software development, network operations, and production teams. Under his technical leadership, the company also launched a retail e-commerce presence, subscription revenue services, and an offline magazine. Steve has worked on projects funded by the United Nations, the MacArthur Foundation, the Internet Society, and the Carnegie Corporation to expand global access to the Internet. He also led the team that provided networking infrastructure for the 1992 United Nations Earth Summit in Rio de Janeiro, which was attended by 89 heads of state. Steve holds a B.S. degree with high honors from the University of Michigan in mathematics and zoology.
Steve lives in Palo Alto, California, with his wife, a health educator, and their two school-age children, whose passion for baseball has made fans of the whole family. Steve's brother and their father encouraged him to co-found Caring.com -- they'd been caring for Steve's mother for several years, and recognized the need for a site where both reliable care information and "how-to" guides about everyday life would be easily accessible.
Dan Caserza - Vice President of Finance and Administration
Dan Caserza, Vice President of Finance and Administration, oversees all of Caring.com's accounting, finance, and human resources operations, helping to secure the company's long-term success. With a passion for supporting small businesses as they scale up and grow strategically, he's held key leadership roles in a number of start-up technology companies in the biotech, medical devices, software, and electronic instruments fields. A CPA, he began his career in public accounting with Deloitte and later worked at Hewlett-Packard for 11 years. He has more than 25 years of experience managing a wide variety of financial functions in both private and public companies, including two that went public during his tenure. Dan earned a B.S. in mathematics from Santa Clara University and an M.B.A. from the Santa Clara University Graduate School of Business. He's also a member of Financial Executives International.
Dan and his three siblings shared caregiving responsibilities for his dad, who lived independently until his passing in 2012. They all pitched in and took turns running errands, getting to doctor's appointments, and managing financial and legal matters.
Dan and his wife live in Sunnyvale and are acclimating to an "empty nest," but they continue to maintain close ties to their three grown children.
Andy Chow – Vice President of Lead Acquisition
Andy S. Chow, Vice President, Lead Acquisition, oversees the company’s lead generation strategy and operations, driving growth in the number of seniors which are connected to senior care providers. With extensive experience in lead generation and customer acquisition, Andy has driven user growth in both early stage and well-established companies across a variety of verticals, including retail, education, real estate and mortgage, professional services, automotive, social networking and subscription services. Prior to Caring.com, Andy held key positions at Efficient Frontier and Red Envelope. Andy also founded a performance marketing agency, supporting top tier companies, such as eBay, Blue Shield of California, Intuit, SurveyMonkey, Bloomspot, Zimride, and Coupons.com.
Andy is originally from the San Francisco Bay Area and currently lives in San Francisco. He enjoys the ability to remain close to home while working with cutting edge Silicon Valley companies. His late grandparents happily spent their final years in a senior community to which Caring.com now refers seniors. Having experienced the positive impact of quality senior care with family members, Andy further appreciates the impact of Caring.com’s mission.
Pamala McGlinchey - Vice President of Client Services
Pamala McGlinchey, Vice President of Client Services, is focused exclusively on partnering with Caring.com’s senior living providers to optimize their experience with and the value they derive from their partnership with Caring.com. Pamala and her team are dedicated to ensuring our partner communities receive access to personal support along with the training, tools, and guidance needed in order to convert referrals to residents.
Based out of our San Mateo office, Pamala brings over 20 years of experience in client services, online marketing, and customer success to the Caring.com leadership team. She has an extensive background in building and leading high-performing teams with a proven track record of creating positive partnerships through clarity of vision and expectations, transparency, professional optimism, and mutual respect.
A graduate of the University of California at Berkeley, Pamala and her two siblings were raised on a small farm along California’s Central Coast. She currently resides in the San Francisco Bay Area with her husband, three children, and two Golden Retrievers. She personally witnessed the challenges her parents faced when making care decisions for her grandparents. As a result, Pamala is committed to improving access to information and support that enables families to make the best possible decisions for their aging loved ones.
Katie Roper - Vice President of Advertiser Sales and Marketing
Katie Roper, Vice President of Advertiser Sales and Marketing, seeks out advertising from companies whose products and services are helpful for caregivers of older adults. She enjoys the fact that showcasing these companies on Caring.com benefits readers, both in alerting them to useful aids and in providing revenue for the site's valuable content.
An early dot-com entrepreneur, Katie sold ads in 1996 for Four11.com, Yahoo's first acquisition. And in ten years of running a successful consulting practice, she helped dozens of start-ups launch profitable new products and services. Always thinking outside the box, she reoriented a sales team to sell software as a service rather than a traditional licensed product, expanded a narrowly focused manufacturing services company to three new markets, helped Internet service providers hone their strategies for selling to mid-tier companies, and launched the first successful direct sales effort at Polycom.
Katie holds an M.B.A. from Stanford University's Graduate School of Business and a B.A. in Russian and Soviet Studies from Harvard College. She lives in Los Altos Hills with her tech entrepreneur husband and two kids, and leverages all her sales skills to convince her mate that it really is his turn to take the kids to school.
While Katie counts herself lucky that her mom and in-laws are still healthy and independent, she's glad that a resource like Caring.com exists for the time when she and they will need it.
Ryan Schilling – VP Sales and Customer Care
Ryan manages call center operations and drives marketing performance for Caring.com’s growing list of assisted living and home care clients. He’s held several marketing and sales leadership positions over the last 15 years, consistently growing large sales organizations and driving revenue growth. Most recently, he’s managed two call centers in Northern California.
Ryan grew up in Central Illinois where he spent a lot of time with his grandparents and saw up close how important and difficult caregiving is as our loved ones age. He currently lives in Cupertino with his wife and two children. He holds two degrees from the University of Miami. When he’s not coaching his daughters’ softball team, he’s rooting for the St. Louis Cardinals.