Content and SEO Director
About the Position
Caring.com is the preeminent destination for the 45 million adult caregivers in the US. We are seeking an experienced hands-on digital content expert to lead development of content for Caring.com and our other web properties.
As Content and SEO Director, you will be responsible for moving the needle on our business by building new content, optimizing existing content, managing our social media presence, and identifying product improvements that will improve the SEO profile of our content.
This is your chance to join a successful, public company with a beautiful social mission, where helping people is priority one. If you're looking for the chance to build a world class content offering, we can't wait to hear from you!
Responsibilities
- Develop and manage the Company’s content/SEO strategy
- Develop content partnerships with media web sites, senior care industry sites, and others; manage existing content partnerships
- Identify content opportunities by search volume, linking potential, partnership opportunities
- Write, optimize, edit and place content and manage in-house talent and freelancers who do the same
- Optimize existing content for improved SEO performance and downstream conversion metrics
- Oversee staff that manage our senior care review program (Caring.com sources about 2500 monthly reviews of senior care providers)
- Manage outbound e-mail campaigns and optimize campaigns for user engagement
- Oversee staff that manage our social media presence, consumer Help Desk, online forums, PR outreach
- Work with the product team to enhance desktop and mobile content experience
Must Have Skills
- 5+ years of SEO/content experience (preferably with a demand generation focus)
- Proven track-record of crafting and implementing successful SEO/content strategies that drive measurable results
- Excellent writing and editing skills
- Deep understanding of website principles and conversion optimization
- Facile with content management tools and able to quickly learn new tools
- Talented people manager (currently there are three fulltime staff and many contractors)
- Ability to develop and optimize processes that involve large teams of off-site contractors
- Comfortable with Google Analytics and experienced analyzing large amounts of data
- Proficient with AP Style
Plusses
- Advanced knowledge of SEO principles and practice
- Experience developing content for mobile devices
- Expert in SEO tools such as ahrefs, semrush, majestic, moz, ...
About Caring.com
We take our social mission seriously – but don’t think for a minute that all this talk about aging stops us from having a good time. We’re a vibrant group of highly talented, results-oriented types that want to use our time and our brains to really make a difference.
We offer competitive salaries, excellent benefits and a fun, friendly, supportive work environment.
If you are looking for a career challenge and to do something meaningful with your talent, we look forward to hearing from you!
Contact
This position will report to Steven Fram, Co-founder / Chief Information Officer. If you are interested in this position, please contact steve (at) caring.com.