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Caring.com to Provide Content for New York Times Company Magazine, Your Guide to Better Living, and Related Website

Caring.com's eldercare services directory will also be available on 14 New York Times Company Regional Media Group newspaper websites

San Mateo, CA, January 11, 2011 "“ To help the growing number of family caregivers make choices more easily and quickly, The New York Times Company Regional Media Group has selected Caring.com to provide editorial content for its new quarterly magazine, Your Guide to Better Living, along with a searchable database of senior living options for its new website.

Visitors to BetterLiving.com will be able to search by geography through a co-branded senior living directory that includes more than 100,000 nationwide providers, including independent living, assisted living, and in-home care, thus accessing a powerful tool for caregivers. In addition, select editorial content from Caring.com will be available throughout the site, delivering in-depth and informational articles and analyses of issues affecting caregivers and seniors today. The Caring.com eldercare services directory will also be available on 14 New York Times Company Regional Media Group newspaper websites.

"We are pleased to announce this important relationship with The New York Times Company Regional Media Group," said Andy Cohen, co-founder and CEO of Caring.com. "We see newspaper site visitors as a prime audience for caregiving content and tools and are pleased to be able to offer a co-branded experience that will allow The Times Company to better monetize the opportunity."

"We chose to work with Caring.com because it offers the best and most comprehensive senior content and directory available," said Steve Schmidt, publisher of Your Guide to Better Living. "Our new site is designed to be a leading destination for active boomers, and understanding that many in this demographic are transitioning into caregiving roles, it was vital that we have the best resources available to them."

In 2009, Caring.com formed a relationship with the Pittsburgh Tribune-Review to provide content to readers of its caregiving magazine. In addition, Caring.com articles are syndicated through a variety of leading online outlets, including Yahoo! Health, MSN Health & Fitness, and EarthLink.


About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.