Andy Cohen - Co-Founder and CEO

Andy Cohen, Chief Executive Officer and a co-founder, oversees the company's operations and finances, with the goal of establishing Caring.com as the premiere website for people taking care of their parents and other aging loved ones. Andy has launched four successful web businesses, taking them from start-up to tens of millions of dollars in revenue. In a 20-year career before founding Caring.com, he held leadership positions in management, marketing, and sales with S.C. Johnson Wax, Intuit, Peapod, Instill, and SuccessFactors. He serves on the board of directors of the National Alliance For Caregiving (NAC) and the MVLA High School Foundation. Andy holds a B.A. in history from Stanford University and an M.B.A. in marketing from Northwestern's Kellogg School of Management.

Andy grew up in Glencoe, Illinois. He now lives with his wife and two teenage children in the San Francisco Bay Area, where he enjoys cycling in the foothills above Silicon Valley. While caring for his mom during her losing battle with lung cancer, Andy realized there wasn't a comprehensive website that helped people figure out how to handle in-home care, choose products to help with daily living, and make the right financial and legal decisions. Caring.com was founded to meet those needs, and to make a difficult journey a little bit easier.

Dan Caserza - Vice President of Finance and Administration

Dan Caserza, Vice President of Finance and Administration, oversees all of Caring.com's accounting, finance, and human resources operations, helping to secure the company's long-term success. With a passion for supporting small businesses as they scale up and grow strategically, he's held key leadership roles in a number of start-up technology companies in the biotech, medical devices, software, and electronic instruments fields. A CPA, he began his career in public accounting with Deloitte and later worked at Hewlett-Packard for 11 years. He has more than 25 years of experience managing a wide variety of financial functions in both private and public companies, including two that went public during his tenure. Dan earned a B.S. degree in mathematics from Santa Clara University and an M.B.A. from the Santa Clara University Graduate School of Business. He's also a member of Financial Executives International.

Dan's 87-year-old father still lives happily in his own home. In order to help their father continue to live independently, Dan and his three siblings have all pitched in, assisting their dad with everything from running errands and getting to doctor's appointments to managing financial and legal matters. Dan is well aware that his father will likely need even more help from him and his siblings in the coming years.

Dan and his wife live in Sunnyvale and are acclimating to an "empty nest," but they continue to maintain close ties to their three grown children.

Steve Fram - Co-Founder and CIO

Steve Fram, as Caring.com's Chief Information Officer and a co-founder, brings to the company a wealth of experience with high-volume, content-rich website development. He's responsible for all facets of Caring.com's technology infrastructure. In his previous position, Steve was Vice President of Engineering at BabyCenter, a Johnson & Johnson subsidiary. As the company expanded from early start-up to become the preeminent online resource for new and expectant parents, he led software development, network operations, and production teams. Under his technical leadership, the company also launched a retail e-commerce presence, subscription revenue services, and an offline magazine. Steve has worked on projects funded by the United Nations, the MacArthur Foundation, the Internet Society, and the Carnegie Corporation to expand global access to the Internet. He also led the team that provided networking infrastructure for the 1992 United Nations Earth Summit in Rio de Janeiro, which was attended by 89 heads of state. Steve holds a B.S. degree with high honors from the University of Michigan in mathematics and zoology.

Steve lives in Palo Alto, California, with his wife, a health educator, and their two school-age children, whose passion for baseball has made fans of the whole family. Steve's brother and their father encouraged him to co-found Caring.com -- they've been caring for Steve's mother for several years, and recognized the need for a site where both reliable care information and "how-to" guides about everyday life would be easily accessible.

Evan Liang - Vice President of Products

Evan Liang, Vice President of Products, oversees the development of products that will simplify caregiving by ensuring that caregivers receive the right resources at the right time. Evan also manages Caring.com's local eldercare directory and e-commerce business units, including the Gilbert Guide, the most comprehensive eldercare directory online.

Evan has a deep technology background as an executive and a venture capitalist. Prior to Caring.com, Evan worked at Shasta Ventures, a leading venture capital firm focused on end-user-driven businesses. He helped lead Shasta's decision to invest in Caring.com based on the strength of its management team and the unmet consumer need for its services. In fact, Evan was so impressed by Caring.com's potential that he decided to join the company.

Prior to Shasta, Evan worked in product management at eBay with a focus on buyer experience and in business development at Microsoft, where he helped launch the Xbox 360. He also served as a strategy consultant to Smart Modular, advising the CEO and board on a corporate restructuring related to the company's spinoff from Solectron. Evan started his career at Battery Ventures, where he specialized in software and e-commerce investments.

Evan lives with his family in Santa Clara, where he enjoys teaching his kids how to play soccer, basketball, and cards. While his parents and in-laws in Asia are still relatively healthy, Evan is already planning the best way to help care for them long distance. His mom experienced a stroke scare recently that was a sharp reminder that becoming a caregiver can happen at any time to anyone.

Katie Roper - Vice President of Sales

Katie Roper, Sales for Caring.com, seeks out advertising from companies whose products and services are helpful for caregivers of older adults. She enjoys the fact that showcasing these companies on Caring.com benefits readers, both in alerting them to useful aids and in providing revenue for the site's valuable content.

An early dot-com entrepreneur, Katie sold ads in 1996 for Four11.com, Yahoo's first acquisition. And in ten years of running a successful consulting practice, she helped dozens of start-ups launch profitable new products and services. Always thinking outside the box, she reoriented a sales team to sell software as a service rather than a traditional licensed product, expanded a narrowly focused manufacturing services company to three new markets, helped Internet service providers hone their strategies for selling to mid-tier companies, and launched the first successful direct sales effort at Polycom.

Katie holds an M.B.A. from Stanford University's Graduate School of Business and a B.A. in Russian and Soviet Studies from Harvard College. She lives in Los Altos Hills with her tech entrepreneur husband and two kids, and leverages all her sales skills to convince her mate that it really is his turn to take the kids to school.

While Katie counts herself lucky that her mom and in-laws are still healthy and independent, she's glad that a resource like Caring.com exists for the time when she and they will need it.