Andy Cohen - Co-Founder and CEO
Andy Cohen, Chief Executive Officer and a co-founder, oversees the company's operations and finances, with the goal of establishing Caring.com as the premiere website for people taking care of their parents and other aging loved ones. Andy has launched four successful web businesses, taking them from start-up to tens of millions of dollars in revenue. In a 20-year career before founding Caring.com, he held leadership positions in management, marketing, and sales with S.C. Johnson Wax, Intuit, Peapod, Instill, and SuccessFactors. He serves on the board of directors of the National Alliance for Caregiving and the advisory board of the Harvard Medical School Health Policy Department.
Andy grew up in Glencoe, Illinois. He now lives with his wife and two teenage children in the San Francisco Bay Area, where he enjoys cycling in the foothills above Silicon Valley. While caring for his mom during her losing battle with lung cancer, Andy realized there wasn't a comprehensive website that helped people figure out how to handle in-home care, choose products to help with daily living, and make the right financial and legal decisions. Caring.com was founded to meet those needs, and to make a difficult journey a little bit easier.
Dan Caserza - Vice President of Finance and Administration
Dan Caserza, Vice President of Finance and Administration, oversees all of Caring.com's accounting, finance, and human resources operations, helping to secure the company's long-term success. With a passion for supporting small businesses as they scale up and grow strategically, he's held key leadership roles in a number of start-up technology companies in the biotech, medical devices, software, and electronic instruments fields. A CPA, he began his career in public accounting with Deloitte and later worked at Hewlett-Packard for 11 years. He has more than 25 years of experience managing a wide variety of financial functions in both private and public companies, including two that went public during his tenure. Dan earned a B.S. in mathematics from Santa Clara University and an M.B.A. from the Santa Clara University Graduate School of Business. He's also a member of Financial Executives International.
Dan and his three siblings shared caregiving responsibilities for his dad, who lived independently until his passing in 2012. They all pitched in and took turns running errands, getting to doctor's appointments, and managing financial and legal matters.
Dan and his wife live in Sunnyvale and are acclimating to an "empty nest," but they continue to maintain close ties to their three grown children.
Karen Cassel – Executive Vice President and General Manager, Performance Marketing
Karen Cassel, executive vice president and general manager, Performance Marketing, brings to the company a wealth of experience in leading high-growth performance marketing businesses.
A veteran of the online advertising industry, Karen has been helping companies reach prospective customers online since 2002. She's held senior leadership positions at online vertical marketing pioneer Quinstreet and international social media giant Tagged, and she most recently headed B2B marketing at Ziff Davis Media.
Karen started her career as an actuarial assistant at John Hancock Mutual Life Insurance Company, where she focused on developing and pricing features for the company's then-nascent long-term-care insurance products. That experience led her to be a tireless advocate for the product and for the benefits of planning for retirement and beyond. Joining Caring.com after 20 years away from long-term care felt like coming full circle. She's fortunate that her parents are still relatively healthy and have retired to a 55+ community in Florida, where they'll be surrounded by lifelong friends and excellent medical resources as they age.
Karen earned her MBA from Stanford University's Graduate School of Business and a B.S. in mathematics and quantitative economics from Tufts University. She lives in San Francisco, where she enjoys all the city has to offer, including theater, museums, neighborhood cafes, and Sunday morning walks.
Steve Fram - Co-Founder and CIO
Steve Fram, as Caring.com's Chief Information Officer and a co-founder, brings to the company a wealth of experience with high-volume, content-rich website development. He's responsible for all facets of Caring.com's technology infrastructure. In his previous position, Steve was Vice President of Engineering at BabyCenter, a Johnson & Johnson subsidiary. As the company expanded from early start-up to become the preeminent online resource for new and expectant parents, he led software development, network operations, and production teams. Under his technical leadership, the company also launched a retail e-commerce presence, subscription revenue services, and an offline magazine. Steve has worked on projects funded by the United Nations, the MacArthur Foundation, the Internet Society, and the Carnegie Corporation to expand global access to the Internet. He also led the team that provided networking infrastructure for the 1992 United Nations Earth Summit in Rio de Janeiro, which was attended by 89 heads of state. Steve holds a B.S. degree with high honors from the University of Michigan in mathematics and zoology.
Steve lives in Palo Alto, California, with his wife, a health educator, and their two school-age children, whose passion for baseball has made fans of the whole family. Steve's brother and their father encouraged him to co-found Caring.com -- they've been caring for Steve's mother for several years, and recognized the need for a site where both reliable care information and "how-to" guides about everyday life would be easily accessible.
Katie Roper - Vice President of Sales
Katie Roper, Sales for Caring.com, seeks out advertising from companies whose products and services are helpful for caregivers of older adults. She enjoys the fact that showcasing these companies on Caring.com benefits readers, both in alerting them to useful aids and in providing revenue for the site's valuable content.
An early dot-com entrepreneur, Katie sold ads in 1996 for Four11.com, Yahoo's first acquisition. And in ten years of running a successful consulting practice, she helped dozens of start-ups launch profitable new products and services. Always thinking outside the box, she reoriented a sales team to sell software as a service rather than a traditional licensed product, expanded a narrowly focused manufacturing services company to three new markets, helped Internet service providers hone their strategies for selling to mid-tier companies, and launched the first successful direct sales effort at Polycom.
Katie holds an M.B.A. from Stanford University's Graduate School of Business and a B.A. in Russian and Soviet Studies from Harvard College. She lives in Los Altos Hills with her tech entrepreneur husband and two kids, and leverages all her sales skills to convince her mate that it really is his turn to take the kids to school.
While Katie counts herself lucky that her mom and in-laws are still healthy and independent, she's glad that a resource like Caring.com exists for the time when she and they will need it.