Director of Search Marketing at Caring.com

About the Position

Are you an online marketing expert with a heart? Are you looking to put your skills to work for a vibrant Silicon Valley start-up with a social mission?

Based in San Mateo, CA and backed by prominent Silicon Valley venture capital firms, Caring.com is the leading online destination for people struggling with the day-to-day realities of caring for aging parents, spouses or other loved ones. We provide much needed information, emotional support and access to local care resources.

We are looking for a creative, resourceful and analytical leader to direct our Internet search efforts that include both SEO and SEM. The Director of Search Marketing will be the driving force behind the rapid growth of Caring.com’s lead generation business. Working closely with the engineering, content and social media teams, you will define and develop a comprehensive and integrated search marketing strategy, manage its implementation, and track and measure results. You will hire, mentor and motivate a growing team of whip-smart SEM analysts. And, as a leader of the business, you will continually be pushing yourself and your team to improve upon key business metrics and the experience we offer our valued community of caregivers.

Must Have Skills:

  • 4+ years of demonstrated success in a paid search marketing role in a competitive vertical

  • Up to date knowledge of SEO best practices

  • Proficiency with web analytics tools and their use with measuring SEO success

  • Experience managing direct reports

  • Exceptional analytical and quantitative skills

Pluses:

  • Bachelor’s degree from a top university

  • Experience with lead generation

  • A competitive spirit

  • Excellent interpersonal communication skills

If you are looking for a career challenge and to do something meaningful with your talent, we look forward to hearing from you!

About Caring.com

We take our social mission seriously – but don’t think for a minute that all this talk about aging stops us from having a good time. We’re a vibrant group of highly talented, results-oriented types that want to use our time and our brains to really make a difference.

We offer competitive salaries, great benefits and a fun, friendly, supportive work environment. We're also just two blocks from the Hillsdale CalTrain station and close to Highways 92, 101 and 280.

If you are looking for a career challenge and to do something meaningful with your talent, we look forward to hearing from you!

Contact

The Director of Search Marketing will report to Karen Cassel, EVP/General Manager of Performance Marketing. If you are interested in this position, please contact karen (at) caring.com.